The marketing of products or services utilizing digital channels to reach consumers. The key goal is to promote brands through different types of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones, social media marketing, display advertising, search engine marketing, and some other type of digital media. Most specialists trust that “digital” is not simply yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.